Professional Experience
AmTrust Financial Services, Inc.
New York, NY - Remote
April 2022 - October 2023
Communications Analyst
April 2022 - October 2023
- Increased efficiency by 50% in 3 months by optimizing internal communication materials for each line of business, including articles, email communications, and presentations.
- Served as trusted advisor to senior leadership and cross-functional key stakeholders to increase the reach of messaging and employee engagement by 20% in 8 months.
- Built and maintained relationships with business partners to collaborate and promote the work of the Claims Communications Department.
- Analyzed reporting to use data driven insights for determining effectiveness and target audience of weekly newsletters, company intranet content postings, and delivery times.
Thirty-One Gifts
Chattanooga, TN & Columbus, OH
July 2007 - February 2020
Director, Social Communications
September 2014 - February 2020
- Developed community groups on Facebook with over 35k members to deliver messaging and content to strengthen consistent brand awareness and increase membership by 300% in 6 months.
- Produced and delivered communication plans to announce specials, incentives, and business initiatives that resulted in 50% more engagement between internal and external audiences.
- Designed programs and implemented communication strategies and tactics to increase engagement between the sales team and the corporate enterprise leadership.
- Established relationships to promote outreach from the organization, ensure active engagement, and provide crisis communication efforts according to business objectives.
Manager, Regional Expansion & Communications
September 2013 - September 2014
- Developed and implemented regional content plan and communication strategy to increase sales alignment, recognition, and development of over 100k member sales field in 3 months.
- Managed and executed marketing initiatives focused on regional events to drive KPI achievement and enhance brand presence resulting in 30% of annual sales volume.
- Implemented internal three-year strategic plan focused on recruiting, bookings, and sales by geography, with an overall goal of enhancing global brand awareness and market share.
Manager, Web Communications
July 2007 - September 2013
- Managed and mentored a Communications and Social Media team, responsible for delivering engaging content via email, social media, and website content management system (CMS).
- Deployed project management system to organize key dates and manage multiple projects for all communication channels resulting in a 100% increase of operational efficiencies.
- Reviewed and aligned digital channels, web content, and email performance metrics to ensure delivery and engagement resulting in a 25%+ increase of unique clicks.
- Produced, distributed, and provided editorial skills for marketing materials used for training, campaign assets, programs, and writing organizational updates using AP Style.
WTVC - News Channel 9
Chattanooga, TN
January 2003 - January 2008
Newscast Director
June 2007 - January 2008
- Coordinated, planned, and directed live newscasts to create on-air broadcast for the station.
News Photographer
August 2005 - June 2007
Supported the news team by generating engaging and visually appealing video coverage of local news to drive awareness of community events, grow audience, and increase brand image.
Master Control Operator
December 2004 - August 2005
Delivered and ensured accuracy for all on-air multimedia including programming, commercials, and emergency warnings according to state and FCC protocol.
Production Assistant
January 2003 - December 2004
Prepped and maintained studio lighting, cameras, audio control, and equipment to support the crew and staff during production of daily newscasts.